Thursday, February 26, 2026

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Emily Hart

I'm writing about beauty and celebrity culture for Vireon Press.

What I Cover

At VireonPress, I write about beauty and culture, with a focus on trends, new products, and the looks people actually want to try. I cover everything from emerging makeup styles to simple techniques that make everyday routines easier and more modern.

In beauty, I’m interested in how trends move from runways and social media into real life. That includes seasonal looks, viral techniques, product launches, and practical guides on how to recreate popular styles in a wearable way.

In culture, I look at the aesthetics and ideas shaping the moment — from visual trends and online moods to the way fashion, beauty, and media influence how people see themselves.

My goal is to make beauty and culture feel approachable, current, and easy to understand, whether it’s a breakdown of a new trend or a simple guide to trying it yourself.

My Background

I studied marketing at university, where I first became interested in how trends form and why certain products or aesthetics capture people’s attention. During my studies, I worked actively in the beauty industry, gaining hands-on experience with products, clients, and everyday routines.

After graduating, I moved into digital marketing, working as a marketer and targeting specialist. This gave me a deeper understanding of how brands communicate, how trends spread online, and how consumer preferences change over time.

My background in both beauty and marketing shapes the way I write: I’m interested not only in how things look, but also in why they become popular, how they reach audiences, and how trends move from niche communities into the mainstream.

Contact

Email – emily@vireonpress.com

Latest

We Know Everything. It’s Making Us Tired.

February 5, 2026

At first glance, being informed seems like an asset and a tool for self-improvement. However, today, possessing all the world’s knowledge, instead of feeling superior, leads to chronic mental exhaustion.

2016 Makeup’s Bold Comeback

February 3, 2026

2016 makeup is back, baby! Well… kind of. Not a full return, but the vibe of that era is definitely in the air. And it’s not about makeup only — it’s the whole brightness and glam that came with that time.

Overconsumption: A Modern Habit With a Real World Cost

January 30, 2026

We don’t really “shop” anymore — we tap. Nowadays, consumer culture has made overconsumption more of a default than a choice.One more order, one more restock, one more “limited drop” that looks almost the same as the previous one.

We Know Everything. It’s Making Us Tired.

February 5, 2026

At first glance, being informed seems like an asset and a tool for self-improvement. However, today, possessing all the world’s knowledge, instead of feeling superior, leads to chronic mental exhaustion.

2016 Makeup’s Bold Comeback

February 3, 2026

2016 makeup is back, baby! Well… kind of. Not a full return, but the vibe of that era is definitely in the air. And it’s not about makeup only — it’s the whole brightness and glam that came with that time.

Overconsumption: A Modern Habit With a Real World Cost

January 30, 2026

We don’t really “shop” anymore — we tap. Nowadays, consumer culture has made overconsumption more of a default than a choice.One more order, one more restock, one more “limited drop” that looks almost the same as the previous one.